Destination Marketing and Management Graduate Certificate

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College : Hospitality Management Degree :CRT
Department : Select Department Option : N/A
Program Websites :


Enrollment for the Online Destination Marketing and Management Certificate has reached capacity for Spring 2017, however applications being accepted for the Campus-based program. 

Applicants to the Online program may apply for Summer or Fall 2017 only.

The Graduate Certificate in Destination Marketing and Management provides knowledge and information that facilitates the effective marketing and management of tourist destinations.


The Destination Marketing and Management Graduate Certificate is comprised of three required three-credit courses, nine credits in total.
Total Credit Hours Required:
9 Credit Hours Minimum beyond the Bachelor's Degree

Required Courses—9 Credit Hours

There is no specific course sequence in that each course is offered once every year with students able to commence in the Fall, Spring or Summer semester.

  • HMG 6710 International Tourism Management (3 credit hours, Fall semester)
  • HMG 6566 Principles of Destination Marketing and Management (3 credit hours, Spring semester)
  • HMG 6738 Tourism Industry Analysis (3 credit hours, Summer semester)

Application Requirements

Admission is open to those with a bachelor's degree from a regionally accredited institution. An application to the graduate certificate program and official transcripts must be submitted. Applicants must apply online. All requested materials must be submitted by the established deadline.

Materials received after the established deadline may not be considered. Admission to this certificate is competitive; applicants meeting the minimum application requirements are not guaranteed admission to the program.

In addition to to the above application requirements, all applicants to this certificate program will be required to submit: 

  • A current resume.
  • An academic goal statement
  • The GRE/GMAT is not required, however, the Admissions Committee may ask for the GRE/GMAT to strengthen a candidate's application package.

These documents must be attached to the application. While there is no set word limit, the goal statement should address the applicant's interest in pursuing the certificate program and fully discuss any experience that he or she has had in the field. A minimum of 2 years of full-time post-undergraduate work experience is required for admission.


Application Deadlines

Destination Marketing and Management Graduate Certificate *Fall Priority Fall Spring Summer
Domestic Applicants


Jul 15Dec 1Apr 15
International Applicants





International Transfer Applicants





*Applicants who plan to enroll full time in a degree program and who wish to be considered for university fellowships or assistantships should apply by the Fall Priority date.