The Business Analytics track in the
Professional Master of Science in Management (PMSM/BA) provides students with
the specialized skills necessary to respond to challenges of the new data
intensive business world of today.
This program is a professional
program with a market rate tuition and is considered a part-time program.
The tuition is the same for Florida residents and nonresidents. Please
visit www.business.ucf.edu/graduate-programs for more
information about the curriculum and specific course sequence.
|The Business Analytics track in the Professional Master of Science in Management (PMSM/BA) provides students with the specialized skills necessary to respond to challenges of the new data intensive, decision-making business world of today. Students become business analysts skilled in the collection, management, analysis, interpretation and application of data to aid in more informed and successful business decisions. Skills learned in this degree are applicable across industries and organizations whether they be large or small, for-profit or nonprofit.|
|Total Credit Hours Required:|
Credit Hours Minimum beyond the Bachelor's Degree|
Required Courses—15 Credit Hours
Students take five
courses from the courses listed below.
Note: Required courses for this program are pre-selected due to the area of specific study. No substitutions can be made. View course sequence.
- MAN 6325 Applied Research Tools (3 credit hours)
- MAN 6305 Human Resources Change Management (3 credit hours)*
- MAN 6915 Applied Field Project (6 credit hours)
- MAN 6245 Organizational Behavior and Development (3 credit hours)*
- GEB 6895 Business Intelligence (3 credit hours)
- QMB 6755 Models for Business Decisions (3 credit hours)
- MAN 6311 Advanced Topics in Human Resources Management (3 credit hours)*
*These courses are not included in this program track and its pre-selected 30 credit hours.
Specialization—15 Credit Hours
- STA 5104 Advanced Computer Processing of Statistical Data (3 credit hours)
- STA 6714 Data Preparation (3 credit hours)
- STA 5703 Data Mining Methodology I (3 credit hours)
- STA 6704 Data Mining Methodology II (3 credit hours)
- MAR 6646 Marketing Analytics for Strategic Decision Making (3 credit hours)
The Professional MSM Business Analytics Track is a 10-course program. The courses are pre-selected and set in a lock-step sequence.
- GEB 6895 Business Intelligence (3 credit hours): Study of the sources, acquisition, warehousing, analysis, and application of data pertaining to business decision-making in the firm.
- MAN 6325 Applied Research Tools (3 credit hours): Development of applied qualitative and quantitative research skills for collecting, analyzing and reporting data to organizations.
- QMB 6755 Models for Business Decision Making (3 credit hours): Examines quantitative techniques useful for the solution of business problems. Mathematical model building to aid the decision-making process is stressed. Techniques applied through case analysis.
- STA 5104 Advanced Computer Processing of Statistical Data (3 credit hours): Use of SAS and other statistical software packages; data manipulation; graphical data presentation; data analysis; creating analytical reports.
- STA 6714 Data Preparation (3 credit hours): Data exploration, variable selections, variable clustering, missing value imputation, high dimensional categorical variable smoothing/clustering, text data preparation and time series data preparation. Additional data preparation topics associate with data mining and big data techniques will also covered. The SAS Enterprise Miner (R or Python) will be used.
- STA 5703 Data Mining Methodology I (3 credit hours): Supervised data mining tools such as decision trees, random forest, support vector machine, regression including Ridge, Lasso, Elastic Net and Least Angle, and neural network fundamental will be covered. The SAS Enterprise Miner (R or Python) will be used.
- STA 6704 Data Mining Methodology II (3 credit hours): Unsupervised learning methods such as cluster analysis, link analysis and association analysis will be covered. In addition, newly developed mining tools such as text mining, network analysis, advance neural network and time series clustering will also be covered. The SAS Enterprise Miner (R or Python) will be used.
- MAR 6646 Marketing Analytics for Strategic Decision Making (3 credit hours): Study of a variety of data-driven models and techniques used to understand customers, improve results, and facilitate strategic decision making.
- MAN 6915 Applied Field Project (3 credits hours): Applies how to use data and appropriate software tools learned earlier in the program to a business setting.
- MAN 6721 Applied Strategy and Business Policy (3 credit hours): Integrates the various functional disciplines in business administration. It focuses on the theories and frameworks in the field of strategic management.
The Master of Science in
Management/Business Analytics (PMSM/BA) capstone course, MAN 6915 Applied
Field Project, is required for all PMSM/BA students. This capstone course
applies concepts, theories and methods learned earlier in the program to
organizational problems in business settings.
Any student enrolled in a College of Business
Administration master's degree program who earns more than two final
course grades below a B- will be dismissed from the program and retention
plans will not be supported by the College of Business
For information on general UCF graduate admissions requirements that apply to all prospective students, please visit the Admissions section of the Graduate Catalog. Applicants must apply online. All requested materials must be submitted by the established deadline.
In addition to the general UCF graduate application requirements, applicants
to this program must provide:
- One official
transcript (in a sealed envelope) from each college/university attended.
- The GMAT is not required, however, the Admissions Committee may ask
for the GMAT to strengthen a candidate's application packet.
- Three letters of recommendation or three e-mail addresses of recommenders.
- A goal statement of no more than 1000 words addressing the
Explain why you want to earn an MS in Management/Business
Analytics degree; why you believe this is the right time for you to pursue this
graduate degree; and why you selected UCF.
- Interview. Student will be contacted to schedule an interview after the
application is complete.
computer-based score of 233 (or 91 internet-based score) on the Test of English
as a Foreign language (TOEFL) is required if an applicant is from a country
where English is not the official language, or if an applicant's degree is not
from an accredited U.S. institution, or if an applicant did not earn a degree
in a country where English is the only official language or a university where
English is the only official language of instruction. Although we prefer the
TOEFL, we will accept IELTS scores of 7.0.
- Applicants applying to this
program whose completed bachelor's degree is from a college/university outside
the United States must provide a course-by-course credential evaluation with
GPA calculation. Credential evaluations are accepted from World Education Services (WES) or
Josef Silny and Associates,
Early application tuition discounts are available
for this program. To view early application discount deadlines, and for more
information, visit the Executive Development Center website at www.business.ucf.edu/graduate-programs.
International Transfer Applicants
*Applicants who plan to enroll full time in a degree program and who wish to be considered for university fellowships or assistantships should apply by the Fall Priority date.
Graduate students may receive financial assistance through fellowships, assistantships, tuition support, or loans. For more information, see the College of Graduate Studies Funding website
, which describes the types of financial assistance available at UCF and provides general guidance in planning your graduate finances. The Financial Information
section of the Graduate Catalog is another key resource.
Fellowships are awarded based on academic merit to highly qualified students. They are paid to students through the Office of Student Financial Assistance, based on instructions provided by the College of Graduate Studies. Fellowships are given to support a student’s graduate study and do not have a work obligation. For more information, see UCF Graduate Fellowships, which includes descriptions of university fellowships and what you should do to be considered for a fellowship.