Business Analytics This is a Track

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College : Business Administration Degree :MSM
Department : Select Department Option : Nonthesis
Program Websites : http://www.business.ucf.edu/graduate-programs

TRACK DESCRIPTION

The Business Analytics track in the Professional Master of Science in Management (PMSM/BA) provides students with the specialized skills necessary to respond to challenges of the new data intensive business world of today.

This program is a professional program with a market rate tuition, and is considered a part-time program. The tuition is the same for Florida residents and non-residents. Please visit http://business.ucf.edu/degree/professional-ms-management-business-analytics-track/ for more information about the curriculum and specific course sequence.

CURRICULUM

The Business Analytics track in the Professional Master of Science in Management (PMSM/BA) provides students with the specialized skills necessary to respond to challenges of the new data intensive, decision-making business world of today. Students become business analysts skilled in the collection, management, analysis, interpretation and application of data to aid in more informed and successful business decisions. Skills learned in this degree are applicable across industries and organizations whether they be large or small, for-profit or nonprofit.
 
Total Credit Hours Required:
30 Credit Hours Minimum beyond the Bachelor's Degree

Required Courses—15 Credit Hours 

Students take five courses from the courses listed below.

  • MAN 6325 Applied Research Tools (3 credit hours)
  • MAN 6305 Human Resources Change Management (3 credit hours)
  • MAN 6915 Applied Field Project (6 credit hours)
  • MAN 6245 Organizational Behavior and Development (3 credit hours)
  • GEB 6895 Business Intelligence (3 credit hours)
  • QMB 6755 Models for Business Decisions (3 credit hours)
  • MAN 6311 Advanced Topics in Human Resources Management (3 credit hours)

Business Analytics Specialization—15 Credit Hours

  • STA 5104 Advanced Computer Processing of Statistical Data (3 credit hours)
  • STA 6714 Data Preparation (3 credit hours)
  • STA 5703 Data Mining Methodology I (3 credit hours)
  • STA 6704 Data Mining Methodology II (3 credit hours)
  • MAR 6646 Marketing Analytics for Strategic Decision Making (3 credit hours)

Course Sequence

The Professional MSM Business Analytics Track is a 10-course program. The courses are pre-selected and set in a lock-step sequence.

Session 1

  • GEB 6895 Business Intelligence (3 credit hours):  Study of the sources, acquisition, warehousing, analysis, and application of data pertaining to business decision-making in the firm.
  • MAN 6325 Applied Research Tools (3 credit hours):  Development of applied qualitative and quantitative research skills for collecting, analyzing and reporting data to organizations. 

Session 2

  • QMB 6755 Models for Business Decision Making (3 credit hours):  Examines quantitative techniques useful for the solution of business problems. Mathematical model building to aid the decision-making process is stressed. Techniques applied through case analysis.
  • STA 5104 Advanced Computer Processing of Statistical Data (3 credit hours):  Use of SAS and other statistical software packages; data manipulation; graphical data presentation; data analysis; creating analytical reports. 

Session 3

  • STA 6714 Data Preparation (3 credit hours):  Data exploration, variable selections, variable clustering, missing value imputation, high dimensional categorical variable smoothing/clustering, text data preparation and time series data preparation. Additional data preparation topics associate with data mining and big data techniques will also covered. The SAS Enterprise Miner (R or Python) will be used.
  • STA 5703 Data Mining Methodology I (3 credit hours):  Supervised data mining tools such as decision trees, random forest, support vector machine, regression including Ridge, Lasso, Elastic Net and Least Angle, and neural network fundamental will be covered. The SAS Enterprise Miner (R or Python) will be used. 

Session 4

  • STA 6704 Data Mining Methodology II (3 credit hours):  Unsupervised learning methods such as cluster analysis, link analysis and association analysis will be covered. In addition, newly developed mining tools such as text mining, network analysis, advance neural network and time series clustering will also be covered. The SAS Enterprise Miner (R or Python) will be used.
  • MAR 6646 Marketing Analytics for Strategic Decision Making (3 credit hours):  Study of a variety of data-driven models and techniques used to understand customers, improve results, and facilitate strategic decision making. 

Session 5

  • MAN 6915 Applied Field Project (3 credits hours):  Applies how to use data and appropriate software tools learned earlier in the program to a business setting.
  • MAN 6721 Applied Strategy and Business Policy (3 credit hours):  Integrates the various functional disciplines in business administration. It focuses on the theories and frameworks in the field of strategic management.

Capstone Course

The Master of Science in Management/Business Analytics (PMSM/BA) capstone course, MAN 6915 Applied Field Project, is required for all PMSM/BA students. This capstone course applies concepts, theories and methods learned earlier in the program to organizational problems in business settings.

    Additional Program Requirements

    Any student enrolled in a College of Business Administration master's degree program who earns more than two final course grades below a B- will be dismissed from the program and retention plans will not be supported by the College of Business Administration.

    Application Requirements

    For information on general UCF graduate admissions requirements that apply to all prospective students, please visit the Admissions section of the Graduate Catalog. Applicants must apply online. All requested materials must be submitted by the established deadline.

    In addition to the general UCF graduate application requirements, applicants to this program must provide: 

    • One official transcript (in a sealed envelope) from each college/university attended.   
    • The GMAT is not required, however, the Admissions Committee may ask for the GMAT to strengthen a candidate's application packet.   
    • Three letters of recommendation or three e-mail addresses of recommenders.   
    • A goal statement of no more than 1000 words addressing the following:
      Explain why you want to earn an MS in Management/Business Analytics degree; why you believe this is the right time for you to pursue this graduate degree; and why you selected UCF.    
    • Résumé.
    • Interview.  Student will be contacted to schedule an interview after the application is complete. 
    • A computer-based score of 233 (or 91 internet-based score) on the Test of English as a Foreign language (TOEFL) is required if an applicant is from a country where English is not the official language, or if an applicant's degree is not from an accredited U.S. institution, or if an applicant did not earn a degree in a country where English is the only official language or a university where English is the only official language of instruction. Although we prefer the TOEFL, we will accept IELTS scores of 7.0. 
    • Applicants applying to this program whose completed bachelor's degree is from a college/university outside the United States must provide a course-by-course credential evaluation with GPA calculation. Credential evaluations are accepted from World Education Services (WES) or Josef Silny and Associates, Inc. only.

    Early application tuition discounts are available for this program. To view early application discount deadlines, and for more information, visit the Executive Development Center website at www.business.ucf.edu/graduate-programs.

     

    Application Deadlines

    Business Analytics *Fall Priority Fall Spring Summer
    Domestic Applicants

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    June 15

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    International Applicants

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    International Transfer Applicants

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    *Applicants who plan to enroll full time in a degree program and who wish to be considered for university fellowships or assistantships should apply by the Fall Priority date.

    FINANCIALS

    Graduate students may receive financial assistance through fellowships, assistantships, tuition support, or loans. For more information, see the College of Graduate Studies Funding website, which describes the types of financial assistance available at UCF and provides general guidance in planning your graduate finances. The Financial Information section of the Graduate Catalog is another key resource.

    Fellowships

    Fellowships are awarded based on academic merit to highly qualified students. They are paid to students through the Office of Student Financial Assistance, based on instructions provided by the College of Graduate Studies. Fellowships are given to support a student’s graduate study and do not have a work obligation. For more information, see UCF Graduate Fellowships, which includes descriptions of university fellowships and what you should do to be considered for a fellowship. 


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