The Marketing track in the Business Administration PhD program prepares students for careers in higher education.
|The Marketing track of the Business Administration PhD program requires 84 credit hours beyond the bachelor's degree. Students must meet prerequisite requirements of 30 credit hours, and then complete 18 credit hours of marketing core courses, 9 credit hours of a minor/support area, 12 credit hours of research methods/tools courses, and 15 credit hours of dissertation.|
|Total Credit Hours Required:|
Credit Hours Minimum beyond the Bachelor's Degree|
Prerequisites—Foundation Body of Knowledge—30 Credit Hours
In the Marketing track of the Business Administration PhD program,
this requirement may be satisfied with a master’s degree in marketing, business
administration or an equivalent degree from an AACSB-accredited school.
Alternatively, this requirement may be satisfied by courses deemed
essential by the department’s PhD coordinator in consultation with the PhD
Required Courses—39 Credit Hours
Core—18 Credit Hours
- MAR 7575 Seminar in Consumer Behavior (3
- MAR 7638 Seminar in Marketing Theory, Scaling, and
Measurement (3 credit hours)
- MAR 7666 Seminar in Marketing Models I
(1.5 credit hours)
- MAR 7667 Seminar in Marketing Models II (1.5 credit
- MAR 7807 Seminar in Marketing Strategy I (1.5 credit
- MAR 7808 Seminar in Marketing Strategy II (1.5 credit
- MAR 7919 Special Topics: Doctoral Research Projects in Summer I
and Spring II (6 credit hours)
Minor/Support Area—9 Credit Hours
A minimum of nine hours of course work is required in a
minor/support area. The course work should be from a unified area
and will be planned with the advice and consent of the department’s PhD
coordinator in consultation with the PhD committee.
Methods/Tools—12 Credit Hours
The department’s doctoral advisory
committee and the PhD Coordinator will determine the additional research tools
- MAR 7626 Multivariate Analysis for Business Research (3
- Additional courses approved by the PhD coordinator
in consultation with the PhD committee(9 credit hours)
Dissertation—15 Credit Hours
- MAR 7980 Dissertation (15
credit hours minimum)
Admission to Candidacy
must successfully pass a readiness exam in the first summer. In the second
summer of the program after course work has been completed students must pass a
comprehensive candidacy examination that includes written and oral
Students must defend a written dissertation proposal in an oral
examination conducted by the student’s advisory/dissertation committee.
Students officially enter candidacy when the following have been
- Successful completion of all course work (excluding
- Successful completion of the readiness exam
administered in the first summer.
- Successful completion of the
comprehensive candidacy exam administered in the second summer.
- Successful defense of the written dissertation proposal.
of the dissertation advisory committee, consisting of approved graduate faculty
and graduate faculty scholars.
- Submission of an approved program of
The final defense of the dissertation will require an oral
The requirements for the
teaching component of the doctoral degree will be developed by the Department
Chair in consultation with the PhD coordinator. Normally, this requirement will
be satisfied through teaching a minimum of three credit hours of class
instruction under the direct supervision of the Department Chair or his/her
designee. As appropriate, students will also be required to attend teaching
development seminars and workshops.
Independent LearningThe dissertation satisfies the independent learning experience.
For information on general UCF graduate admissions requirements that apply to all prospective students, please visit the Admissions section of the Graduate Catalog. Applicants must apply online. All requested materials must be submitted by the established deadline.
addition to the general UCF
graduate application requirements, applicants to this program must
- One official transcript (in a sealed envelope)
from each college/university attended.
- Official, competitive GRE or
GMAT score taken within the last five years.
- Three letters of
- Research Statement.
Previous publications and/or other relevant supporting documentation.
- A computer-based score of 233 (or 91 internet-based score) on the Test of
English as a Foreign language (TOEFL) if an applicant is from a country where
English is not the official language, or if an applicant's degree is not from
an accredited U.S. institution, or if an applicant did not earn a degree in a
country where English is the only official language or a university where
English is the only official language of instruction. Although we prefer the
TOEFL, we will accept IELTS scores of 7.0.
Admission decisions are
made based on faculty recommendations from the appropriate department or
school. Admissions will generally be made only for fall semester, every other
year. All interested students should contact the program director for their
track for information about applying to this program. The college strongly
encourages applications from minority and diverse populations. Race, national
origin, and gender are not used in the evaluation of students for admission
into graduate and professional programs.
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International Transfer Applicants
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*Applicants who plan to enroll full time in a degree program and who wish to be considered for university fellowships or assistantships should apply by the Fall Priority date.
Graduate students may receive financial assistance through fellowships, assistantships, tuition support, or loans. For more information, see the College of Graduate Studies Funding website
, which describes the types of financial assistance available at UCF and provides general guidance in planning your graduate finances. The Financial Information
section of the Graduate Catalog is another key resource.
Fellowships are awarded based on academic merit to highly qualified students. They are paid to students through the Office of Student Financial Assistance, based on instructions provided by the College of Graduate Studies. Fellowships are given to support a student’s graduate study and do not have a work obligation. For more information, see UCF Graduate Fellowships, which includes descriptions of university fellowships and what you should do to be considered for a fellowship.