Marketing This is a Track

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College : Business Administration Degree :PHD
Department : Marketing Option : Dissertation
Program Websites :


The Marketing track in the Business Administration PhD program prepares students for careers in higher education.


The Marketing track of the Business Administration PhD program requires 84 credit hours beyond the bachelor's degree. Students must meet prerequisite requirements of 30 credit hours, and then complete 18 credit hours of marketing core courses, 9 credit hours of a minor/support area, 12 credit hours of research methods/tools courses, and 15 credit hours of dissertation.
Total Credit Hours Required:
84 Credit Hours Minimum beyond the Bachelor's Degree

Prerequisites—Foundation Body of Knowledge—30 Credit Hours

In the Marketing track of the Business Administration PhD program, this requirement may be satisfied with a master’s degree in marketing, business administration or an equivalent degree from an AACSB-accredited school.   Alternatively, this requirement may be satisfied by courses deemed essential by the department’s PhD coordinator in consultation with the PhD committee.

Required Courses—39 Credit Hours

Marketing Core—18 Credit Hours

  • MAR 7575 Seminar in Consumer Behavior (3 credit hours)
  • MAR 7638 Seminar in Marketing Theory, Scaling, and Measurement (3 credit hours)
  • MAR 7666 Seminar in Marketing Models I (1.5 credit hours)
  • MAR 7667 Seminar in Marketing Models II (1.5 credit hours)
  • MAR 7807 Seminar in Marketing Strategy I (1.5 credit hours)
  • MAR 7808 Seminar in Marketing Strategy II (1.5 credit hours)
  • MAR 7919 Special Topics: Doctoral Research Projects in Summer I and Spring II (6 credit hours)

Minor/Support Area—9 Credit Hours

A minimum of nine hours of course work is required in a minor/support area. The course work should be from a unified area and will be planned with the advice and consent of the department’s PhD coordinator in consultation with the PhD committee.

Research Methods/Tools—12 Credit Hours

The department’s doctoral advisory committee and the PhD Coordinator will determine the additional research tools courses.

  • MAR 7626 Multivariate Analysis for Business Research (3 credit hours)
  • Additional courses approved by the PhD coordinator in consultation with the PhD committee(9 credit hours)

Dissertation—15 Credit Hours

  • MAR 7980 Dissertation (15 credit hours minimum)

Admission to Candidacy

Students must successfully pass a readiness exam in the first summer. In the second summer of the program after course work has been completed students must pass a comprehensive candidacy examination that includes written and oral portions.

Students must defend a written dissertation proposal in an oral examination conducted by the student’s advisory/dissertation committee.

Students officially enter candidacy when the following have been achieved:

  • Successful completion of all course work (excluding dissertation hours).
  • Successful completion of the readiness exam administered in the first summer.
  • Successful completion of the comprehensive candidacy exam administered in the second summer.
  • Successful defense of the written dissertation proposal.
  • Formation of the dissertation advisory committee, consisting of approved graduate faculty and graduate faculty scholars.
  • Submission of an approved program of study.

The final defense of the dissertation will require an oral examination.

Teaching Requirement

The requirements for the teaching component of the doctoral degree will be developed by the Department Chair in consultation with the PhD coordinator. Normally, this requirement will be satisfied through teaching a minimum of three credit hours of class instruction under the direct supervision of the Department Chair or his/her designee. As appropriate, students will also be required to attend teaching development seminars and workshops.

Independent Learning

The dissertation satisfies the independent learning experience.

Application Requirements

For information on general UCF graduate admissions requirements that apply to all prospective students, please visit the Admissions section of the Graduate Catalog. Applicants must apply online. All requested materials must be submitted by the established deadline.

In addition to the general UCF graduate application requirements, applicants to this program must provide:

  • One official transcript (in a sealed envelope) from each college/university attended.
  • Official, competitive GRE or GMAT score taken within the last five years.
  • Three letters of recommendation.
  • Research Statement.
  • Résumé.
  • Other: Previous publications and/or other relevant supporting documentation.
  • A computer-based score of 233 (or 91 internet-based score) on the Test of English as a Foreign language (TOEFL) if an applicant is from a country where English is not the official language, or if an applicant's degree is not from an accredited U.S. institution, or if an applicant did not earn a degree in a country where English is the only official language or a university where English is the only official language of instruction. Although we prefer the TOEFL, we will accept IELTS scores of 7.0.  

Admission decisions are made based on faculty recommendations from the appropriate department or school. Admissions will generally be made only for fall semester, every other year. All interested students should contact the program director for their track for information about applying to this program.  The college strongly encourages applications from minority and diverse populations. Race, national origin, and gender are not used in the evaluation of students for admission into graduate and professional programs.

Application Deadlines

Marketing *Fall Priority Fall Spring Summer
Domestic Applicants Jan 15Apr 15



The next admissions cycle for this program will be in Fall 2018.

International Applicants Jan 15Jan 15



The next admissions cycle for this program will be in Fall 2018.

International Transfer Applicants Jan 15Mar 1



The next admissions cycle for this program will be in Fall 2018.

*Applicants who plan to enroll full time in a degree program and who wish to be considered for university fellowships or assistantships should apply by the Fall Priority date.


Graduate students may receive financial assistance through fellowships, assistantships, tuition support, or loans. For more information, see the College of Graduate Studies Funding website, which describes the types of financial assistance available at UCF and provides general guidance in planning your graduate finances. The Financial Information section of the Graduate Catalog is another key resource.


Fellowships are awarded based on academic merit to highly qualified students. They are paid to students through the Office of Student Financial Assistance, based on instructions provided by the College of Graduate Studies. Fellowships are given to support a student’s graduate study and do not have a work obligation. For more information, see UCF Graduate Fellowships, which includes descriptions of university fellowships and what you should do to be considered for a fellowship.