Sport Business Management MSBM

 Hide Hide preferences menu.

College : Business Administration Degree :MSBM
Department : DeVos Sport Business Management Option : Nonthesis
Program Websites :


This program is accepting applications until Feb. 15 for Fall 2018. 

This program is the only sport business management program emphasizing diversity, moral, ethical, and social issues in sports, as well as focusing on sports leadership while giving the students a rigorous business education.  The DeVos Sport Business Management Program is ranked as one of the top five programs in America by the Wall Street Journal, New York Times, and ESPN the Magazine. In 2015, the Program was named the number two program in the world by SportsBusiness International.Students are required to perform 42 hours of service per semester for a Central Florida organization that works with underserved youth. Students will also spend a minimum of two weeks helping to rebuild homes in post-Katrina New Orleans. A major emphasis of the DeVos Program is to have our students leave understanding the power of sport to build communities in addition to learning strong business skills for a successful career in sports management.

Students in the DeVos Sport Business Management master’s program gain hands-on experience in the business of sports management, work in teams with fellow students on sports business projects from conception through implementation, and develop a network in the sports industry.


The DeVos Sport Business Management MSBM program requires a minimum of 45 credit hours beyond the bachelor’s degree. The program includes 18 credit hours of professional core courses, 24 credit hours of sport business management core courses, and 3 credit hours of an internship. This is a nonthesis program in which the internship serves as a capstone experience.
Total Credit Hours Required:
45 Credit Hours Minimum beyond the Bachelor's Degree

The two-year full-time curriculum includes the College of Business Administration’s foundation core; selected required courses from the college’s professional core for solid business skills and knowledge; and required sport business management courses that will create a unique knowledge base for our students.

Required Courses—45 Credit Hours

Professional Core—18 Credit Hours

The professional core consists of 18 credit hours of advanced course work.

  • MAN 6245 Organizational Behavior and Development (3 credit hours)
  • MAR 6466 Strategic Supply Chain Management (3 credit hours)
  • ACG 6425 Managerial Accounting Analysis (3 credit hours)
  • FIN 6406 Strategic Financial Management (3 credit hours)
  • ECO 6416 Applied Business Research Tools (3 credit hours)
  • ECO 6115 Economic Analysis of the Firm (3 credit hours)

Sport Business Management Core—24 Credit Hours

The sport business management core consists of 24 credit hours of course work in the related areas of sport.

  • SPB 6506 Moral and Ethical Issues in Sport (1.5 credit hours)
  • SPB 6606 Diversity and Social Issues in Sport Business Management (1.5 credit hours)
  • SPB 6725 Leadership in Sport (1.5 credit hours)
  • SPB 6716C Strategic Sport Marketing (3 credit hours)
  • SPB 6406 Sport Law (3 credit hours)
  • SPB 6806 Business of Sport Media (3 credit hours)
  • SPB 6735 The Global Environment of Sport (3 credit hours)
  • SPB 6715C Professional Selling in Sport (1.5 credit hours)
  • SPM 6108 Facilities and Event Management (1.5 credit hours)
  • SPB 6608 The Sport Industries in the United States: Challenges and Opportunities (1.5 credit hours)
  • SPB 6706 Sport Analytics (3 credit hours)

Internship—3 Credit Hours

An internship equivalent to three credit hours with a designated sport organization is required. It would normally be a full-time, 15-week internship taken after the completion of all academic courses. The internship is an independent learning activity that takes place in authentic settings (all settings are professional sports settings, such as the NBA, NFL, etc.) in which students must apply, reflect upon, and refine knowledge and skills acquired in the program.

Additional Program Requirements

Any student enrolled in a College of Business Administration master's degree program who earns more than two final course grades below a B- will be dismissed from the program and retention plans will not be supported by the College of Business Administration.

MBA Option—51 Total Credit Hours Required

If accepted into the MBA program, students must complete MAN 6721 Applied Strategy and Business Policy (3 credit hours) and MAR 6816 Strategic Marketing Management (3 credit hours). Please note that a student admitted to the MSBM program with provisional admission to the MBA program will take 13 credit hours of coursework in the first semester, 12 of which are courses that count toward both the MSBM and MBA degrees. The student must earn a grade of B (3.0) or higher in all MBA courses taken, otherwise the student's provisional admission to the MBA program will be revoked.

Independent Learning

All students are required to participate in an internship in professional sport settings in which students must apply, reflect upon, and refine knowledge and skills acquired throughout the curriculum.

Application Requirements

For information on general UCF graduate admissions requirements that apply to all prospective students, please visit the Admissions section of the Graduate Catalog. Applicants must apply online. All requested materials must be submitted by the established deadline.

In addition to the general UCF graduate application requirements, applicants to this program must provide:

  • One official transcript (in a sealed envelope) from each college/university attended.
  • Official, competitive GMAT score taken within the last five years.
  • Three professional letters of recommendation.
  • Essay (for details, see
  • Résumé.
  • All finalists will be required to have an in-person interview; the only exception shall be for prospective international students who will be permitted to have a Skype interview.
  • A computer-based score of 233 (or 91 internet-based score) on the Test of English as a Foreign language (TOEFL) if an applicant is from a country where English is not the official language, or if an applicant's degree is not from an accredited U.S. institution, or if an applicant did not earn a degree in a country where English is the only official language or a university where English is the only official language of instruction. Although we prefer the TOEFL, we will accept IELTS scores of 7.0.
  • Applicants applying to this program who have attended a college/university outside the United States must provide a course-by-course credential evaluation with GPA calculation. Credential evaluations are accepted from World Education Services (WES) or Josef Silny and Associates, Inc. only.

We admit students based on their total package of academic success, professional and community service experience, commitment to teamwork, and other factors that show the admissions committee if the applicant is a good fit for the DeVos program.

Application Deadlines

Sport Business Management MSBM *Fall Priority Fall Spring Summer
Domestic Applicants Nov 15Jan 15



The program is accepting applications until Feb. 15 for Fall 2018.

International Applicants Nov 15Jan 15



International Transfer Applicants Nov 15Jan 15



*Applicants who plan to enroll full time in a degree program and who wish to be considered for university fellowships or assistantships should apply by the Fall Priority date.


Graduate students may receive financial assistance through fellowships, assistantships, tuition support, or loans. For more information, see the College of Graduate Studies Funding website, which describes the types of financial assistance available at UCF and provides general guidance in planning your graduate finances. The Financial Information section of the Graduate Catalog is another key resource.


Fellowships are awarded based on academic merit to highly qualified students. They are paid to students through the Office of Student Financial Assistance, based on instructions provided by the College of Graduate Studies. Fellowships are given to support a student’s graduate study and do not have a work obligation. For more information, see UCF Graduate Fellowships, which includes descriptions of university fellowships and what you should do to be considered for a fellowship.