PROGRAM DESCRIPTION
The Graduate Certificate in Corporate Communication offers students additional training in creating, managing, and communicating corporate reputation. Coursework focuses on theory, research and practical applications of principles related to corporate communication. The curriculum includes courses in crisis public relations, theories of public relations and electives designed to enhance students’ communication skills in corporate environments.
CURRICULUM
The program is composed of two required graduate courses and three elective courses that can be incorporated into a master’s program of study in Mass or Interpersonal Communication or taken as an add-on to another graduate degree. The required and elective courses are drawn from a limited list of courses that reflect current professional development needs for corporate communication.| Total Credit Hours Required: |
| 15
Credit Hours Minimum beyond the Bachelor's Degree |
Required Courses—6 Credit Hours
- PUR 6005 Theories of Public Relations (3 credit hours)
- PUR 6403 Crisis Public Relations (3 credit hours)
Electives—9 Credit Hours
- ADV 6209 Advertising and Society (3 credit hours)
- COM 6025 Health Communication (3 credit hours)
- COM 6047 Interpersonal Support in the Workplace (3 credit hours)
- COM 6145 Organizational Communication (3 credit hours)
- COM 6467 Studies in Persuasion (3 credit hours)
- COM 6468 Communication and Conflict (3 credit hours)
- COM 6525 Communication Strategy and Planning (3 credit hours)
- MMC 6202 Legal and Ethical Issues for Communication (3 credit hours)
- MMC 6266 Communications Convergence and Media Planning (3 credit hours)
- MMC 6307 International Communication (3 credit hours)
- MMC 6407 Visual Communication Theory (3 credit hours)
- MMC 6567 Seminar in New Media (3 credit hours)
- MMC 6600 Media Effects and Audience Analysis (3 credit hours)
- MMC 6402 Mass Communication Theory (3 credit hours)
- MMC 6445 Quantitative Research Methods in Mass Communication (3 credit hours) or COM 6304 Quantitative Research Methods in Interpersonal Communication (3 credit hours)
- MMC 6446 Qualitative Research Methods in Mass Communication (3 credit hours) or COM 6303 Qualitative Research Methods in Interpersonal Communication (3 credit hours)
Application Requirements
Admission is open to those with a bachelor's degree from a regionally accredited institution. An application to the graduate certificate program and official transcripts must be submitted. Applicants must apply online. All requested materials must be submitted by the established deadline.
The Corporate Communication Certificate Program does not admit students in the summer semester. Admission to, and successful completion of the Corporate Communication Certificate Program does not guarantee admission to the Communication MA program as additional requirements exist for the master's program.
Application Deadlines
| Corporate Communication Certificate |
Fall Priority
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Fall
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Spring
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Summer
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Domestic Applicants
| - | Jun 1 | Dec 1 | - |
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International Applicants
| - | - | - | - |
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International Transfer Applicants
| - | - | - | - |
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