TRACK DESCRIPTION
The Marketing track in the Business Administration PhD program prepares students for careers in higher education and management.
The objective of the Marketing track in the Business Administration PhD program is to prepare students for academic careers in higher education and management careers within profit and nonprofit organizations. Success in the program is judged by the student’s understanding of the issues and methodologies essential to the advancement of knowledge.
CURRICULUM
| Total Credit Hours Required: |
| 93
Credit Hours Minimum beyond the Bachelor's Degree |
Prerequisites—Foundation Body of Knowledge—30 Credit Hours
In the Marketing track of the Business Administration PhD program, this requirement may be satisfied with a master’s degree in marketing, business administration or its equivalent from an AACSB-accredited school. Alternatively, this requirement may be satisfied by courses deemed essential by the department’s doctoral advisory committee.
Required Courses—39 Credit Hours
Marketing Core—18 Credit Hours
- MAR 7575 Seminar in Consumer Behavior (3 credit hours)
- MAR 7638 Seminar in Marketing Theory, Scaling, and Measurement (3 credit hours)
- MAR 7666 Seminar in Marketing Models (3 credit hours)
- MAR 7807 Seminar in Marketing Strategy (3 credit hours)
- MAR 7919 Special Topics: Comprehensive Research Project (6 credit hours)
Minor/Support Area—9 Credit Hours
A minimum of nine hours of course work is required in a minor/support area. This course work should be from a unified area and will be developed with the advice and consent of the department’s doctoral advisory committee.
Research Methods/Tools—12 Credit Hours
The department’s doctoral advisory committee will determine the additional research tools courses.
- MAR 7626 Multivariate Analysis for Business Research (3 credit hours)
- Courses approved by student's advisory committee (9 credit hours)
Candidacy Examination and Dissertation—24 Credit Hours
Students must complete a comprehensive candidacy examination that includes written and oral portions.
Students must defend a written dissertation proposal in an oral examination conducted by the student’s advisory/dissertation committee. The final defense of the dissertation will also require an oral examination.
Teaching Requirement
The requirements for the teaching component of the doctoral degree will be developed with the doctoral graduate program coordinator based on the student’s experience. Normally, this requirement will be satisfied through teaching a minimum of three credit hours of class instruction under the direct supervision of a faculty member. As appropriate, students will also be required to attend teaching development workshops and seminars.
INDEPENDENT LEARNING
The dissertation satisfies the independent learning experience.
Application Requirements
For information on general UCF graduate admissions requirements that apply to all prospective students, please visit the Admissions section of the Graduate Catalog. Applicants must apply online. All requested materials must be submitted by the established deadline(s).
In addition to the general UCF graduate application requirements, applicants to this program must provide:
- One official transcript (in a sealed envelope) from each college/university attended.
- Official, competitive GRE or GMAT score taken within the last five years.
- Three letters of recommendation.
- Goal statement.
- Résumé.
- Other: Previous publications and/or other relevant supporting documentation.
- A score of at least 233 (computer-based test or paper-based equivalent) on the Test of English as a Foreign Language (TOEFL) is required for applicants from countries where English is not the official language or applicants with degrees from a non-U.S. accredited institution.
Admission decisions are made based on faculty recommendations from the appropriate department or school. Admissions will generally be made only for fall semester, every other year; however, exceptions may be made in some cases. All interested students should contact the program director for their track for information about applying to this program. The college strongly encourages applications from minority and diverse populations. Race, national origin, and gender are not used in the evaluation of students for admission into graduate and professional programs.
Application Deadlines
All application materials must be submitted by the appropriate deadline listed below.
| Marketing |
Fall Priority
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Fall
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Spring
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Summer
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Domestic Applicants
| Jan 15 | Apr 15 | | |
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International Applicants
| Jan 15 | Jan 15 | | |
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International Transfer Applicants
| Jan 15 | Mar 1 | | |
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FINANCIALS
Graduate students may receive financial assistance through fellowships, assistantships, tuition support, or loans. For more information, see Student Finances, which describes the types of financial assistance available at UCF and provides general guidance in planning your graduate finances. The Financial Information section of the Graduate Catalog is another key resource.
Fellowships
Fellowships are awarded based on academic merit to highly qualified students. They are paid to students through the Office of Student Financial Assistance, based on instructions provided by the College of Graduate Studies. Fellowships are given to support a student’s graduate study and do not have a work obligation. For more information, see Fellowships, which includes descriptions of UCF fellowships and what you should do to be considered for a fellowship.